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Mohammad Imran – A Hardworking Journey to Success
Mohammad Imran – A Hardworking Journey to Success

Mohammad Imran a fortunate young beneficiary of the HANDS livelihood program. He was able to overcome obstacles such as the lack of funding ,education, and awareness and set up his own business.

I am Mohammad Imran from Jamali Goth in Hub Balochistan. I am a father to three young children, and am the sole bread-winner for my family.
I was financially stable as a community mobilizer, but when COVID-19 hit, things took an unfortunate turn- I was laid off. I managed on my meagre savings for a short time, but as the money dwindled, my family reached a point of starvation. Things were bleak, when I approached HANDS to help me.

I knew that HANDS helped people to earn their livelihood, and they gave me a small sum of money. I used the money to set up a table near a truck stand on the highway and started Easy Load mobile network recharge services . My services were in high in demand because there was no other service provider there. I was getting good business, but I did not have enough money to invest in a shop to avail the high demand.

I sought help from HANDS again by applying for a loan. The process of applying for the loan was simple. I was asked to get together a group of 3-4 like-minded entrepreneur. All verification and background checks were quickly completed and I was approved a loan of PKR 30,000. I used PKR 15,000 to purchase a computer, and PKR 5,000 to purchase a table and set up shop selling mobile network packages, remittances, and mobile accessories.

This micro set-up, however, has just been the beginning for me. On the villagers’ demand, I also started offering mobile network packages for my customers through Easy Paisa and Jazz Cash accounts that I set up with the PKR 10,000 remaining from the loan amount.

I was previously earning 15,000-16,000 in salary, but thanks to the loan that HANDS gave me, I now have rented a shop and expanded my offerings to include mobile accessories and SIMs as well. My community has also benefitted because of my business. Where previously the villagers had to go to Hub Chowki -30 km away to collect remittances, they can now simply collect them from my shop through the Easy Paisa and Jazz Cash services.

It is due to the support of HANDS that I am now able afford to study for my Online Bachelor’s Degree and support my family. I also try to encourage more people from my community to avail the support that the organization offers.

Social Franchise Model for Women
Social Franchise Model for Women

HANDS has initiated a unique concept of Business in Box…. This is a step to strengthen the livelihood source and to extend the convenience for the community. This is an idea to provide business to our community based women workers to ensure the availability of daily health and hygiene related, in addition to grocery items. This has directly created a positive impact on women empowerment and convenience of the community on easy accessibility of daily use products.

In this social Franchise model HANDS provide initial one time grant to the woman for the bulk purchases for the shop. Women sell the commodities and earn profit and repurchase the required products from the identified local supplier.

Marvi Social Franchise Mode

The average cost of expenditure to establish a BiB center is approximately PKR. 16800 per BiB shop. The reports depict that on an average each worker earns or save about PKR 3000 to 3500/month

Micro-entrepreneurship, as an empowering approach can help rural women leave the poverty trap while providing reproductive health access to households in remote areas. As a model of socially responsible micro-franchising, BiB allows communities to co-produce pathways to satisfy their immediate social, economic and health-related needs. The flexible and adaptive mechanism offers rural women the opportunity to tap into their entrepreneurial potential by engaging with those community members who do not have sufficient means, knowledge or resources, as in the case of maternal health.

BiB has leveraged a fusion of micro-franchising and community-based co-ownership and support. Its design is scalable, adaptable, and can provide high social impact, including women’s economic participation and opportunity for development interventions to improve the livelihoods of the poor in deprived rural and remote locations, the above stated case is clearly elaborating the success rate of the initiative. Following are some expression of Marvi’s.

Azra Bano (A Marvi worker for Muzaffarabad):
This intervention of business in box has proved as a blessing for us and our family as we are now able to earn better earning and is successfully uplifting our living standards.

Rakhi Bai (A beneficiary from Umerkot):
Previously we had to go to city center to purchase any of the basic medicine or any ration even in case of emergency…but due to this BIB shop we are much obliged to HANDS that we can purchase thing in our vicinity without spending the money on the transportation to the city.