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Best Practice Training Model

Behavior Change Communication (BCC) Training

Behavior Change Communication (BCC) is part of an integrated, multilevel, interactive process with communities aimed at developing tailored messages and approaches using a variety of communication channels. ICR&A program conducts BCC training for project staff internal and external professionals required to develop the strategy for their programs or projects.


  • The objectives of this training model are to:
  • Foster positive behavior
  • Promote and sustain individual, community, and societal behavior change
  • Build capacity of communication personnel
  • BCC to bring change in attitudes of communities


ICR&A developed trainings as per the contextual requirement of the project specific goals. ICR&A builds capacity of personnel to understand the basic concepts of communication. The training approach in this module is based on the principles of Behavior Change Communication (BCC) of small doable actions and the widely acknowledged theory that adults learn best by reflecting on their experiences. The participatory training approach uses the experiential learning cycle method and prepares participants for hands-on performance of skills. The course employs a variety of training methods, including demonstration, practice, discussion, case studies, and role play.

C & A

Training Contents:

  • Understanding of basic tools of communication
  • Understanding of BCC and its tools
  • Development of specific BCC strategy for each project
  • Basic skills in message development for BCC
  • Application of Smart Chart tool in message development
  • Group work and assignment

Training Duration:

One day training


Overall 38 BCC trainings have been conducted for capacity building of projects’ personnel to understand the basic concepts of communication.